Tag Archives: Social Media

Four ways to measure Pinterest using Google Analytics

14 Mar

Original article found here. We found this article very interesting since Pinterest is blowing up- how can we make it measurable?

How many referrals does Pinterest generate? Are those visits valuable? Do they convert? Are they engaged? How many people use the “pin it” button on a site? Which pictures on a site are the most pinned and repinned?

Here are four ways to measure Pinterest using Google Analytics:

1. Referral Reports

This is an easy way to track how many visits are coming to your site from Pinterest. Go to Traffic Sources > Sources > Referrals Report. From there, if you don’t see pinterest.com (or m.pinterest.com) in your top 10 referrals, search “pinterest” using the inline filter at the top of the table.

To make it easier, create an advanced segment that includes only traffic from Pinterest. I’ve already done that for you, just go grab the advanced segment here. From there, you can make your report more interesting by choosing a goal set and using the comparison view, as shown below.

As long as you have some goals set up in your analytics, this report will let you view how visits from Pinterest compare to the site average. For instance, is the goal completion rate for Pinterest visits higher or lower than the site average goal completion rate?

If you have an ecommerce site (and have ecommerce tracking enabled in Google Analytics), find out whether Pinterest visitors are more likely to purchase, and whether their average order values are higher or lower than other sources of traffic. To do this, just click on the Ecommerce tab (instead of the Goal Set tab) and select one of the ecommerce metrics (revenue, transactions, average value, ecommerce conversion rate or per visit value).

2. Custom Reports

Another way to focus your analysis on Pinterest is to use custom reports. Custom reports let you mash up just the specific information you want to see. For example, this custom report will show the pages (i.e. pins) on Pinterest that sent visits, how many visitors came from each page, whether they’ve been to your site before, how many pages they looked at, how long they stayed, whether they bounced (saw one page and left), whether they completed a goal, and the average value of each visit (based on ecommerce revenue). Pin that!

Take it one step further and choose Landing Page as your secondary dimension. Now you know which pictures (i.e. products) on your site are so awesome that people willingly leave Pinterest to go to your site. Show this to your boss and collect your raise.

3. Dashboards

Dashboards in Google Analytics provide high-level, end-to-end views of your site activities. You can add all the information you need to see on a regular basis just by adding widgets to your dashboard.

When tracking Pinterest, monitor several key areas: daily visits from Pinterest, how many of those visits originate on mobile devices, how long users stay and how many pages they look at, your most popular content, and whether pinners are completing your goals and buying your products.

Dashboards help you keep close tabs on whether your efforts on Pinterest are paying off or falling flat. It can also help you determine which products resonate with the Pinterest demographic, so you can strategize future pin content. The dashboard below (which you can get a copy of here) displays all this info and more.

4. Multi-Channel Funnels

If you’re judging whether Pinterest visits convert (e.g., complete a goal, make a purchase), be careful. The standard reports in Google Analytics use last click attribution, meaning Pinterest will only get credit for the conversion if it is the last source of the visit that converts. In layman’s terms, if I first come to your site from Pinterest, then come back later through an organic search and make a purchase, that purchase gets credited to the organic search. Poor Pinterest gets left out in the cold.

But we can do better. To get a more complete picture of how many conversions can be fully (or partially) attributed to Pinterest, look at the Multi-Channel Funnels reports in Google Analtyics. First, take a look at the Assisted Conversions report. Select Source/Medium as the primary dimension, and filter for Pinterest (see image below).

This will tell you how many times Pinterest assisted with a conversion (it wasn’t the last source before a conversion), and how many times it was the last source before a conversion. It may be that Pinterest primarily drives awareness of your brand/product/site, but people come back later to convert.

Next, to see how Pinterest and other sources of traffic mingle before that final conversion, go to the Top Conversion Paths report (see above). Again, select Source/Medium Path as the primary dimension and filter for Pinterest. Now, you can see cases in which Pinterest drove traffic, users who returned sometime later and converted.

Social Media Trends According to Us

23 Mar

As a social media company, we are often asked, “What are the top trends?” Trending in social media is hard because each week we learn something new. A few we continue to see include: Video content and integration, social gaming, QR codes, anything “app”able or mobile based, social commerce and yes, we love the group buying.

Here is a great BMF tip: Have you thought about offering a group coupon for your organization? It is a fantastic way to raise additional revenue, engage in true ROI opportunities with your vendors, provide value to your members and engage in something social. Maybe offer a discount deal of the month, or a special one day sale for your next meeting?

The opportunities are out there- go on and give ’em a whirl and let us know how you do!

The Burgie MediaFusion Team
o: 800.713.0445
f: 888.390.0425


‘Angry Birds’ game coming to Facebook

7 Mar
This could be one of the most addicting games out there! Have you played? Originally posted by Mashable.

By Charlie White, Mashable
March 7, 2011 9:43 a.m. EST | Filed under: Social Media

(Mashable) — Rovio CEO Mikael Hed says the immensely popular “Angry Birds” game is coming to Facebook next month with “completely new aspects to it that just haven’t been experienced in any other platform.”

According to “All Facebook,” Hed used the word “collaborative” to describe aspects of the game, adding that “the pigs will have a more prominent role.”

Take a look at the “Angry Birds” page on Facebook, and you’ll see that something is up. If you “like” the page, Rovio promises to keep you posted on all the latest news about the upcoming “Angry Birds” migration to Facebook.

Other game developers must be envious of the meteoric rise of “Angry Birds.” First it starts out as an iPhone game, then it’s ported to Android, Palm and Nokia, then suddenly there are multiple versions of the game, and it’s showing up on PCs, PSP/PS3, Windows 7 Phone, there’s a movie tie-in, an animated series, and there’s even a 3D version in the works. And next month we’ll be playing it on the largest social network in the world.

Please tell us in the comments how you think “Angry Birds” will do on Facebook, and what you think that collaborative aspect of the game might be.

This Is Your Brain on Facebook

4 Mar

Do you feel better after looking at your Facebook account? When we read this, we immediately thought about how Facebook has changed the way we view Birthdays. Your popularity is usually defined by how many people write those great “Happy Birthday” messages on your special day. Has our self-esteem really come down to the acknowledgement from our “friends” on a social networking site? Originally posted by Fast Company.

BY DAVID ZAX Wed Mar 2, 2011

A new study shows that checking out your profile on Zuck’s network improves self-esteem. Now, there’s something to “like”!

There has been a spate of books and columns recently about the ways the Internet makes us dumber, less happy, less fulfilled. Flying in the face of these theories is a new paper in the journal Cyberpsychology, Behavior, and Social Networking. The study, from two Cornell researchers, found that Facebook actually helps boost people’s self-esteem.

“I think that saying that Facebook/the Internet is ‘good’ or ‘bad’ is naive and overly simplistic,” one of the researchers, Amy Gonzales, tells Fast Company. “Facebook/the Internet aren’t going anywhere anytime soon. Given that, I want to know what that means for human behavior and what implications it may have for human psychology. This is just one small study trying to get at those effects.”

For the study, researchers Amy Gonzales and Jeffrey Hancock gathered 63 students in the university’s Social Media Lab. The students then sat in front of computers, some of which showed their Facebook profiles, some of which showed nothing (the computer was off), and some of which, eerily, had mirrors propped against the computer screen.

The students sat there for three minutes, with the Facebook group permitted to spend three minutes surfing only their page and its associated tabs. When the three minutes was up, everyone was given a questionnaire on self-esteem. The control and mirror groups saw no rise in self-esteem; the Facebook group, however, did.

The students who had edited their profiles during the three minutes felt the highest level of self-esteem. “Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves,” Hancock told Cornell Chronicle. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”

While a case could be made that many sites might do the same thing, Hancock plans to study the matter further, examining just which aspect of Facebook leads to the boost–whether it’s the self-presentation of an edited album of photos, or whether it’s the encouraging comments on your wall. Gonzales, too, plans to follow up with a study on whether media use in general makes us more, or less, happy. In her new position at the University of Pennsylvania, she has devised a study that will track 150 Philadelphia residents, surveying them several times a day about their interactions with people–whether mediated through technology or in person–and how meaningful they find those relationships.

Follow Fast Company on Twitter.

[Image: Flickr user heungsub]

Charlie Sheen Sets New Guinness World Record for Twitter

3 Mar
Well since everyone else is talking about it…
Originally posted by Mashable.

RealNetworks Founder Launches Facebook Video Chatting

2 Mar
Gone are the days of poking! The new video chatting app for Facebook allows you to politely “knock.” Originally posted by PCMAG.com.

Sara Yin
By Sara Yin , 2/28/2011

The founder of RealNetworks has launched an app that lets people video chat on Facebook.

Billing itself as a pioneer in “social video” chat, the app enables video chatting for up to nine Facebook users at once, through an Apple FaceTime-like interface. Once you allow the app to access specific Facebook information, you can instantly connect to Facebook friends or video chats related to Facebook Groups and Pages. The app ideally caters to video conferences of five to seven.

“Users can join or start as many groups as they like so they can easily connect to like-minded individuals around common interests, hobbies, Facebook networks, families or anything else. It’s easy to join a group by searching for a topic or joining one of the recommended groups,” the company said in a press release.

Co-founder Rob Glaser, founder and former CEO of RealNetworks, said SocialEyes combines four elements: “the Facebook Social Graph, no-download Flash Video, a group system that lets people easily connect with other people in meaningful ways, and a twitter-like feed – to create a brand new kind of social video experience.”

The other founder, Rob Miller, is a former senior vice president for music products at RealNetworks and co-founder of Avogadro, an instant messaging system.

The technology, demoed on Monday at the DEMO emerging technologies conference in California, is based on Adobe Flash 10 and peer-to-peer video connections.

People can mute their video chats, and if you do, other participants can poke you with a “knock” if they have something important for you to hear.

According to DigitalTrends.com, SocialEyes chose to debut on Facebook to demonstrate its social media capabilities, but could roll out to other social networking platforms in the future.

SocialEyes is available for free in beta at www.socialeyes.com or via Facebook’s apps.

Disney Acquires Social Network For Kids Togetherville

1 Mar

Do you have kids that use Togetherville? Originally posted by TechCrunch.

Leena Rao Feb 23, 2011

Disney has just acquired Togetherville, a social network for kids 10 years of age or younger, we’ve confirmed with the company. Terms of the acquisition are not being disclosed at the moment.

Togetherville, which exited beta last year, mimics the experience of adult social networking sites, i.e. Facebook but in an age-appropriate and parent-monitored environment. Togetherville promises a safer, more secure environment, where parents can moderate who their children are connecting with. Parents approve each of their child’s friends, and can also connect with other parents using Facebook’s social graph.

Parents can easily interact with their kids in Togetherville, while kids have their very own social community and login to engage with friends, play games, watch videos, and create art. Children create “neighborhoods” from Facebook friends, and can connect through School Communities, which allows parents and kids connect with school friends without requiring the parents to be connected via Facebook.

We were tipped off on the acquisition by a reader. The site’s terms of service, it states: “Welcome to the Internet sites of the Walt Disney Internet Group (“WDIG”). “WDIG Sites” include Disney.com, ABCNEWS.com, ABC.com, ESPN.com, DisneyShopping.com, Go.com, Movies.com, FamilyFun.com, and other Internet sites on which these terms of use are posted.” Another clue is CEO and founder Mandeep Dhillon’s LinkedIn profile, which now states he is “Vice President, Togetherville at The Walt Disney Company.”