Tag Archives: Facebook

Step-by-Step: How to Create a Company Facebook Page

22 Mar

A tip we give to almost every client: get with social media! A simple way to do this is to create a Company page on Facebook (one that you, ahem, continually update!). We broke down the steps to make it quick and painless for you:


Taylor Johnson
Burgie MediaFusion
o: 800.713.0445
c: 419.302.3786
f: 888.390.0425

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Delta first to offer check-in via Facebook

21 Mar

Take our poll and let us know…do you think this is a good idea? Originally posted by Pittsburgh Business Times.

Monday, March 21, 2011

Delta Air Lines Inc. has enhanced its Facebook page to include online check-in within 24 hours of a scheduled departure, according to a Delta blog.

The airline becomes the first in the U.S. to offer the feature. The site also shows flight status and SkyMiles account info.

Delta started its Facebook page in August, but there were limited options. The newest functions also include the ability to check in-flight amenities including Wi-Fi and entertainment. Passengers can also share a travel itinerary with friends and family on Facebook rather than sending a separate email.

Access the Facebook page here.

Delta is the fourth-busiest airline at Pittsburgh International Airport, 344,870 enplaned passengers between September 2009 and August 2010.

Facebook “Likes” More Profitable Than Tweets

17 Mar

Originally posted by Mashable.

by Sarah Kessler, 3/17/11

If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire six-month period (the “value” of tweets increased).

In addition to each individual Facebook Like driving more sales than an individual tweet, the study also revealed cumulative activity on Facebook was greater than activity on Twitter for Eventbrite. People shared Eventbrite events on Facebook almost four times as often as they did on Twitter. The company attributes this disparity to Facebook’s wider reach and greater emphasis on real-world ties.

It’s important to note that only a very small percentage of site visitors shared event pages on either network. Just 1% of people who landed on an event page shared it with their friends; 10% of people who had purchased a ticket did the same.

Obviously people are more likely to share events if they are attending. Their friends, according to Eventbrite’s data, are also more likely to buy tickets to an event shared on Facebook by a ticket holder than one shared by an uncommitted friend. Whether these trends, or any of Eventbrite’s findings, are relevant to other types of purchases is still a matter of speculation. But Eventbrite is betting they are.

“We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion,” wrote Tamara Mendelsohn, Eventbrite’s director of marketing and former senior analyst at Forrester Research, in a blog post about the study. “But the findings apply broadly to all e-commerce businesses, because the foundations of e-commerce are shifting as the social graph becomes a meaningful influence in driving transactions.”

Image courtesy of iStockphoto, imagedepotpro

HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success

9 Mar

This is very exciting for companies like ours that use HootSuite with our clients! Originally posted by HootSuite.

HootSuite Social Analytics Release

HootSuite Social Analytics

From new networks to more mobile, HootSuite has come a long way in just a short while. Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users, won awards from Mashable and the CNMAs (and more!) and had plenty of feedback to inspire us to push for even better features and more functionality.

Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here.

Social Results Simplified

HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.

Now you can:

  • Track Twitter brand mentions
  • Measure Twitter profile follower growth
  • Examine Facebook Likes and demographics
  • Overlay social link clicks and website visits from Google
  • Select from over 30 report modules to plug into customizable report templates

See the HootSuite Social Analytics in action:

A special thanks goes to the Salteens for their song – Everything They Know About Us

See What’s New

In the newest version of the dashboard, we’ve added to the existing Stats to give you over 30 measurement and analytics tools, all accessible from a handy sidebar within your dashboard. Fear not if you’re a fan of the Stats as they’ve always been — they’ll live in the new menu as Quick Report functions.

New Social Analytics in the HootSuite dashboardUse modules to build reports with HootSuite Social Analytics 

Now, all menu functions live in this new spot on the dashboard. Our cute blinking-owl has flown from the nest (we’ll miss that little guy), which means you can access everything from the Launch Bar: Analytics (formerly Stats), Contacts, Settings etc. will all be available right there.

Get Started

Using the custom reports is a snap. Simply click ‘create report’ and select any one of the modules listed in the Launch Bar to plug them in. The report will start building before your eyes with colorful, interactive graphs and charts. Or, select your modules from a drop down menu at the bottom of the report.

New Reports from HootSuite Social AnalyticsBuild a report from scratch, or start with one of our pre-made templates 

To top it all off, you can create a custom header for your report by uploading your company’s logo. Your name and contact info will automatically be attached to it based on your HootSuite account details too.

Give it a title and change it any time you need. Choose the size of your title, add a paragraph for you to preface your report, and choose the size of that too. Reports are totally customizable!

Customize and Automate

The custom reports available in HootSuite Social Analytics are designed to be as nimble as you are. This means that as your Social Analytics requirements shift, the reports can adjust to your changing needs.

For example, you can:

  • Edit at any time
  • Change the date range
  • Create a print view and export as a PDF
  • Save reports using labels for easy sorting
  • Automate delivery to team members for the most up-to-date analytics

Once you’re done, you can share the report with any registered HootSuite user, not just team members! Send as a PDF only, or allow them to view the dynamic report. And you can view all of your shared reports any time from the dashboard.

Reports For Everyone

Owly for learning and sharing factsThe huge-ness of HootSuite Social Analytics is available to all HootSuite users. So if you’re flying with a Basic free plan or you’ve kicked it up a notch with one of the premium plans, you can rock out in style with these eye opening reports.

Each module will be assigned a certain number of points — so the more complex reporting modules may require more points than the simpler ones. The type of plan you’re on will determine how many points you can use, and you can opt to purchase more credits if you need them at any time.

Try it out and see how versatile reports can be. Basic users who want to see more can upgrade to Pro and get a free 30 day trial with unlimited access to reports.

What Do You Think?

Visit the HootSuite Social Analytics page for more information about these amazing new reports.

We look forward to hearing about the successes you have using the new reporting method, so drop us a line @HootWatch, or comment here on this blog.

Welcome to HootSuite Social Analytics everyone!

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Written by: Ashley Jane Brookes

‘Angry Birds’ game coming to Facebook

7 Mar
This could be one of the most addicting games out there! Have you played? Originally posted by Mashable.

By Charlie White, Mashable
March 7, 2011 9:43 a.m. EST | Filed under: Social Media

(Mashable) — Rovio CEO Mikael Hed says the immensely popular “Angry Birds” game is coming to Facebook next month with “completely new aspects to it that just haven’t been experienced in any other platform.”

According to “All Facebook,” Hed used the word “collaborative” to describe aspects of the game, adding that “the pigs will have a more prominent role.”

Take a look at the “Angry Birds” page on Facebook, and you’ll see that something is up. If you “like” the page, Rovio promises to keep you posted on all the latest news about the upcoming “Angry Birds” migration to Facebook.

Other game developers must be envious of the meteoric rise of “Angry Birds.” First it starts out as an iPhone game, then it’s ported to Android, Palm and Nokia, then suddenly there are multiple versions of the game, and it’s showing up on PCs, PSP/PS3, Windows 7 Phone, there’s a movie tie-in, an animated series, and there’s even a 3D version in the works. And next month we’ll be playing it on the largest social network in the world.

Please tell us in the comments how you think “Angry Birds” will do on Facebook, and what you think that collaborative aspect of the game might be.

This Is Your Brain on Facebook

4 Mar

Do you feel better after looking at your Facebook account? When we read this, we immediately thought about how Facebook has changed the way we view Birthdays. Your popularity is usually defined by how many people write those great “Happy Birthday” messages on your special day. Has our self-esteem really come down to the acknowledgement from our “friends” on a social networking site? Originally posted by Fast Company.

BY DAVID ZAX Wed Mar 2, 2011

A new study shows that checking out your profile on Zuck’s network improves self-esteem. Now, there’s something to “like”!

There has been a spate of books and columns recently about the ways the Internet makes us dumber, less happy, less fulfilled. Flying in the face of these theories is a new paper in the journal Cyberpsychology, Behavior, and Social Networking. The study, from two Cornell researchers, found that Facebook actually helps boost people’s self-esteem.

“I think that saying that Facebook/the Internet is ‘good’ or ‘bad’ is naive and overly simplistic,” one of the researchers, Amy Gonzales, tells Fast Company. “Facebook/the Internet aren’t going anywhere anytime soon. Given that, I want to know what that means for human behavior and what implications it may have for human psychology. This is just one small study trying to get at those effects.”

For the study, researchers Amy Gonzales and Jeffrey Hancock gathered 63 students in the university’s Social Media Lab. The students then sat in front of computers, some of which showed their Facebook profiles, some of which showed nothing (the computer was off), and some of which, eerily, had mirrors propped against the computer screen.

The students sat there for three minutes, with the Facebook group permitted to spend three minutes surfing only their page and its associated tabs. When the three minutes was up, everyone was given a questionnaire on self-esteem. The control and mirror groups saw no rise in self-esteem; the Facebook group, however, did.

The students who had edited their profiles during the three minutes felt the highest level of self-esteem. “Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves,” Hancock told Cornell Chronicle. “We’re not saying that it’s a deceptive version of self, but it’s a positive one.”

While a case could be made that many sites might do the same thing, Hancock plans to study the matter further, examining just which aspect of Facebook leads to the boost–whether it’s the self-presentation of an edited album of photos, or whether it’s the encouraging comments on your wall. Gonzales, too, plans to follow up with a study on whether media use in general makes us more, or less, happy. In her new position at the University of Pennsylvania, she has devised a study that will track 150 Philadelphia residents, surveying them several times a day about their interactions with people–whether mediated through technology or in person–and how meaningful they find those relationships.

Follow Fast Company on Twitter.

[Image: Flickr user heungsub]

RealNetworks Founder Launches Facebook Video Chatting

2 Mar
Gone are the days of poking! The new video chatting app for Facebook allows you to politely “knock.” Originally posted by PCMAG.com.

Sara Yin
By Sara Yin , 2/28/2011

The founder of RealNetworks has launched an app that lets people video chat on Facebook.

Billing itself as a pioneer in “social video” chat, the app enables video chatting for up to nine Facebook users at once, through an Apple FaceTime-like interface. Once you allow the app to access specific Facebook information, you can instantly connect to Facebook friends or video chats related to Facebook Groups and Pages. The app ideally caters to video conferences of five to seven.

“Users can join or start as many groups as they like so they can easily connect to like-minded individuals around common interests, hobbies, Facebook networks, families or anything else. It’s easy to join a group by searching for a topic or joining one of the recommended groups,” the company said in a press release.

Co-founder Rob Glaser, founder and former CEO of RealNetworks, said SocialEyes combines four elements: “the Facebook Social Graph, no-download Flash Video, a group system that lets people easily connect with other people in meaningful ways, and a twitter-like feed – to create a brand new kind of social video experience.”

The other founder, Rob Miller, is a former senior vice president for music products at RealNetworks and co-founder of Avogadro, an instant messaging system.

The technology, demoed on Monday at the DEMO emerging technologies conference in California, is based on Adobe Flash 10 and peer-to-peer video connections.

People can mute their video chats, and if you do, other participants can poke you with a “knock” if they have something important for you to hear.

According to DigitalTrends.com, SocialEyes chose to debut on Facebook to demonstrate its social media capabilities, but could roll out to other social networking platforms in the future.

SocialEyes is available for free in beta at www.socialeyes.com or via Facebook’s apps.