Back that thing up

16 Feb

Have you ever thought to yourself, “I really hope nothing happens to my computer, my life is on there, my work…my everything” and intended to continually back your information up (as we all know we should do). BUT DIDN’T and then BOOM it happens- the hard drive fails, and you are essentially busted for not doing something that you already knew you should be doing. You are left feeling embarrassed and frustrated at the same time. Then you are in limbo while there are many attempts to retrieve your lost info, and you feel even more foolish that you didn’t back that thing up. You now have to sort through old emails to try to gather up any info you can to resave it to your computer. You spend hours going through archived information, and overall you are still kicking yourself and feeling like an idiot.

So heed my advice, BACK THAT THING UP– trust me, you won’t regret doing it!

(p.s. This happened to a “friend” of mine- I would NEVER be so foolish….)

Natalie Monroe
Burgie MediaFusion
o: 800.713.0445

Google algorithm penalizes sites with too much clutter

31 Jan

Can’t find what you’re looking for on a web page due to a plethora of ads?

No worries, Google is at it again.

The engineers at Google are always trying to better our search experience. So it came to know surprise when they announced that they would once again be morphing the mysterious Google algorithm to penalize those websites that are ad heavy above the fold.

Although Google understands the need for advertisements on web pages, they want their consumer, who is ultimately your consumer, to be happy with their search results.

“Rather than scrolling down the page past a slew of ads, users want to see content right away,” Matt Cutts posted on the Google Inside Search blog last week.

Google claims that less than 1% of sites will be affected by the change, but those who are concerned can use the Google Browser Size tool to see how their website looks on different screen resolutions.

 

Shawna Polivka
Burgie MediaFusion

Put your company on the map

24 Jan

Did you know that one out of five searches is location related? Creating a listing on Google Places is a quick and easy way to make sure your company appears when consumers come looking for you. And, it’s free.

The importance

The advantages of listing your company on Google Places are endless, but here’s just a few:

  • It’s one more way to up your SEO
  • Phone books are quickly becoming a thing of the past. When people start looking for your service or product, they head to the Internet. Google Places will make sure you appear in their search.
  • If optimized correctly, your Google Places listing makes your business show up on the the first Google page.
  • Mobile users can find you more easily, too, in the palm of their hand.
  • You don’t actually have to have a location to advertise your business.
  • It’s a great place to have your consumers write a review.

How to sign up

It only takes a few minutes to sign up. Go to Google Places and click “Get Started.” The site will try to find your company by phone number. If it’s not found, you can manually enter in the information and location.

Share your business hours, photos, videos, address, website and any other information that will attract consumers.

 

Shawna Polivka
Burgie MediaFusion

First Lady on Twitter

17 Jan

Michelle Obama has taken to twitter (@MichelleObama) to tell us how she feels (in 140 words or less).  The account debuted last week and she currently has 364,000 followers and growing. All of her personal tweets will be signed MO, all others will be from the campaign staff.  The President has over 11 million followers and growing.

Two years ago the administration had blocked the use of Twitter at the White House and now our President and First lady are actively on Twitter.

We of course think social media is a great way to spread any messaging you want to relay to massive groups. President, First lady or business owners, social media is necessary and relevant.

What are your thoughts on White House Officials using social media?

Natalie Monroe

 

 

How to keep up with social media

21 Dec

Twitter? Tweeted. LinkedIn? Updated. FourSquare? Checked In. Google+? Shared. Facebook? ANOTHER CHANGE?!…

Yes, social media is time consuming. Here are some tips to help you manage your profiles more quickly while staying up-to-date with the most recent changes.

Helpful websites

By browsing these websites once or twice a week for headlines, you can keep up with the most important changes.

  • Social Media Today – has the latest trends in SM
  •  Mashable – always has breaking news on SM platforms, a great site for resources and guides
  • Tech Crunch – the latest information on new online and mobile technologies
  • Social Media Examiner – from news to tips to case studies, this site covers everything social media

Another way to quickly browse social media headlines is to subscribe to social media focused RSS feeds through Google Reader. This allows you to look at headlines and articles from multiple RSS feeds in one area. To access articles on-the-go, try the app, Reeder.

Stay organized

Although it doesn’t take much time to set up a profile, maintaining one can be a different story. And because it is essential that you update all profiles and manage posts AT LEAST once a week, organization is key.

Thankfully, websites and apps exist to keep things organized from one site.

  • Hootsuite – keep up with all of your profiles on your computer or laptop
  •  Flipboard – a great organizational app for your iPad
  • my6sense – easily access your profiles on your phone

And remember, having one, well maintained social media site for your company is better than three sites that are never updated. Take it one step at a time until you can find a way to quickly manage them all.

Shawna Polivka
Burgie MediaFusion

Help your consumer find you online

15 Dec

When consumers want to find a product or a service, they often go to the Internet to find a review or referral that says where  they can get the best bang for their buck. Make sure you are present when they head to referral and recommendation websites.

General referral and review websites

Try to have a registered web presence on at least 2 of the following websites:

Referral and review websites specific to your industry

Research where people are looking for advice on your company’s specific industry, too. I suggest typing “Find a (your service here)” into your search bar and see which sites are most popular.

Auto:

Restaurants:

Home services/contractors:

Health:

Realtors:

You will need to take the time to monitor these sites. This will allow you to respond to both good and bad comments in a timely manner.

And remember, Google Local and Yahoo Local are very popular. To appear in the top rankings in searches, make sure your location is marked on your regularly updated social media, blog and website.

Shawna Polivka
Burgie MediaFusion

Keeping up with Google+

28 Nov

If you haven’t noticed, Google engineers are trying to unify all Google products through Google+. As a result, many products have been added, changed or discarded. Here are some of the recent transformations:

Google Reader

Google Reader recently launched a new version of the popular RSS reader. Among the changes is a connection to Google+ and the elimination of friending, followers and shared content.

Although the followers have disappeared, users can now create specific Circles for readers.

Additionally, the new +1 button allows users to share articles on their Google+ profiles with one click in lieu of manually posting a link on their profile. This will allow companies to quickly and easily share relevant content with consumers on their company profiles.

GoMo

GoMo (HowToGoMo.com) is a Google Initiative to try and help companies create mobile friendly websites.

The site allows you to see how your company’s website translates to a mobile device and suggests agencies near you who can help build or enhance your mobile site.
Creative Kit

The Creative Kit is a new photo editing tool found in Google+. It allows you to not only crop your photos, but change the lighting and colors, add text and insert funny clip art.

What’s Hot

What’s Hot is a new category that can be found on
your Google+ Homepage stream. This category allows the user to see what is popular on Google+ at the moment (like trending topics on Twitter). The engineers say that they try to mix up the users. If you find something you like, you can add the person to one of your circles.

Shawna Polivka
Burgie MediaFusion