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5 Big Mistakes To Avoid in Your QR Code Marketing Campaign

2 Aug

As QR codes continue to grow in popularity for many marketing and advertising companies, it is important to know the “rules” for implementing them in your own company. Originally posted by Mashable.

 

“Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling their campaigns with simple mistakes.

This is a big reason why QR codes still get a bad rap from some folks. QR codes by themselves are fundamentally neither good nor bad, they’re just a means to an end: an offline-to-online delivery mechanism. It’s what’s beyond the code that usually determines whether the experience will delight or disappoint.

Unfortunately, many early adopter marketers aren’t yet fully versed in the best practices or optimal use cases. It’s the adventurous consumer that suffers from the growing pains.

Since I’ve spent the past 18 months waist-deep in this fast-developing market, I’m compelled to offer up my short list of basic mistakes to avoid at all costs. While heeding all these rules won’t make your QR code marketing great by itself, they will likely save you from some embarrassment.”


Mistake 1: Not Testing the Code


time qr

Common sense right? Read the rest of the article here.

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The No. 1 Most Dramatic Change in Twitter Culture Over the Past Year

16 Mar

A look at the growth of Twitter and the topics discussed. Originally posted by AdAge.

By: Simon Dumenco

Hint: Twitter Has Become Its Own Form of Entertainment

To close out 2010, last week we ran a three-part series of simple lists — the year’s Top 10 Companies on Twitter, the Top 10 Non-Tech Companies on Twitter, and the Top 10 Movies and TV Shows on Twitter. All three installments were produced in collaboration with our editorial partner What the Trend, the trend-tracking company that monitors the rank and duration of every single topic that pops up on Twitter’s global Trending Topics chart throughout the year. Today I want to share a couple very telling pie charts produced by WTT that underscore a dramatic shift in the way that people used Twitter in 2010 vs. 2009. But first, some background: A few weeks back, responding to the ever-rising presence of so-called hashtag trends on Twitter (e.g., #WillGetYouSlapped, #IfSantaWasBlack, #iconfess, etc.), I wrote a column titled “Twitter Has Pretty Much Officially Become a Gaming Platform,” in which I argued that Twitter was becoming a massive global playground for word-based games of wit. I noted that up-from-nowhere hashtag trends which inspire a global call-and-response are now, increasingly, crowding out real trends tied to breaking news.

In 2009, according to What the Trend’s analysis, entertainment was the top category in Twitter’s trending topics year-round, with 38% of the pie. In 2010, the top category was hashtag trends, with 40% of the pie — up from just 9% in 2009. With that kind of growth in the hashtag phenomenon, other categories, like entertainment (28% in 2010), got squeezed. In essence, Twitterers seem more and more interested in entertaining themselves and each other with hashtag musings than tweeting about commercially-produced entertainment. P.S. Don’t forget to check out What the Trend’s newly expanded Year in Review page right here.

~ ~ ~ Simon Dumenco is the “Media Guy” media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

Twitter: 460,000 New Accounts Created Daily

15 Mar

Amazing how Twitter has continued to grow as it reaches its fifth anniversary…Originally posted by Mashable.

 

Todd Wasserman, 3/14/11

Twitter will soon be celebrating the fifth anniversary of the first tweet, and the company Monday released a set of stats showing how huge the service has become.

This week in 2006, designers began creating a prototype of what would become Twitter. Jack Dorsey sent the world’s first tweet on March 21, 2006. On its blog, Twitter took the opportunity to point out some key stats, including:

  • It took three years, two months and one day to get to the billionth tweet. Now there are a billion tweets a week.
  • A year ago, people sent 50 million tweets a day. On March 11, 2011, the tally was 177 million.
  • There were 456 tweets per second after Michael Jackson died in 2009. That record was broken on New Year’s Day this year with 6,939 tweets after midnight in Japan on New Year’s morning there.
  • There were 572,000 new accounts created on March 12, 2011; there were 460,000 new accounts created daily, on average, in the past month.
  • Mobile users increased 182% in the past year.
  • Twitter has 400 employees today, compared to eight in January 2008.
  • Image courtesy of iStockphoto, mattjeacock, and Nitin Garg

HootSuite Reinvents Social Analytics ~ Custom Reports to Measure Success

9 Mar

This is very exciting for companies like ours that use HootSuite with our clients! Originally posted by HootSuite.

HootSuite Social Analytics Release

HootSuite Social Analytics

From new networks to more mobile, HootSuite has come a long way in just a short while. Thanks to all the Hoot-Fans who fly with us, the dashboard has surpassed a million users, won awards from Mashable and the CNMAs (and more!) and had plenty of feedback to inspire us to push for even better features and more functionality.

Today we’re thrilled to celebrate yet another milestone, and this one’s all about you. Get ready to see your world of social in a whole new light… HootSuite Social Analytics are here.

Social Results Simplified

HootSuite Social Analytics provide you with a better view of your social spaces with new, more powerful analytics tools, more ways to measure, and customizable reports, all of which are designed to track campaign success and help you understand the return on your social media investment.

Now you can:

  • Track Twitter brand mentions
  • Measure Twitter profile follower growth
  • Examine Facebook Likes and demographics
  • Overlay social link clicks and website visits from Google
  • Select from over 30 report modules to plug into customizable report templates

See the HootSuite Social Analytics in action:

A special thanks goes to the Salteens for their song – Everything They Know About Us

See What’s New

In the newest version of the dashboard, we’ve added to the existing Stats to give you over 30 measurement and analytics tools, all accessible from a handy sidebar within your dashboard. Fear not if you’re a fan of the Stats as they’ve always been — they’ll live in the new menu as Quick Report functions.

New Social Analytics in the HootSuite dashboardUse modules to build reports with HootSuite Social Analytics 

Now, all menu functions live in this new spot on the dashboard. Our cute blinking-owl has flown from the nest (we’ll miss that little guy), which means you can access everything from the Launch Bar: Analytics (formerly Stats), Contacts, Settings etc. will all be available right there.

Get Started

Using the custom reports is a snap. Simply click ‘create report’ and select any one of the modules listed in the Launch Bar to plug them in. The report will start building before your eyes with colorful, interactive graphs and charts. Or, select your modules from a drop down menu at the bottom of the report.

New Reports from HootSuite Social AnalyticsBuild a report from scratch, or start with one of our pre-made templates 

To top it all off, you can create a custom header for your report by uploading your company’s logo. Your name and contact info will automatically be attached to it based on your HootSuite account details too.

Give it a title and change it any time you need. Choose the size of your title, add a paragraph for you to preface your report, and choose the size of that too. Reports are totally customizable!

Customize and Automate

The custom reports available in HootSuite Social Analytics are designed to be as nimble as you are. This means that as your Social Analytics requirements shift, the reports can adjust to your changing needs.

For example, you can:

  • Edit at any time
  • Change the date range
  • Create a print view and export as a PDF
  • Save reports using labels for easy sorting
  • Automate delivery to team members for the most up-to-date analytics

Once you’re done, you can share the report with any registered HootSuite user, not just team members! Send as a PDF only, or allow them to view the dynamic report. And you can view all of your shared reports any time from the dashboard.

Reports For Everyone

Owly for learning and sharing factsThe huge-ness of HootSuite Social Analytics is available to all HootSuite users. So if you’re flying with a Basic free plan or you’ve kicked it up a notch with one of the premium plans, you can rock out in style with these eye opening reports.

Each module will be assigned a certain number of points — so the more complex reporting modules may require more points than the simpler ones. The type of plan you’re on will determine how many points you can use, and you can opt to purchase more credits if you need them at any time.

Try it out and see how versatile reports can be. Basic users who want to see more can upgrade to Pro and get a free 30 day trial with unlimited access to reports.

What Do You Think?

Visit the HootSuite Social Analytics page for more information about these amazing new reports.

We look forward to hearing about the successes you have using the new reporting method, so drop us a line @HootWatch, or comment here on this blog.

Welcome to HootSuite Social Analytics everyone!

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Written by: Ashley Jane Brookes

‘Angry Birds’ game coming to Facebook

7 Mar
This could be one of the most addicting games out there! Have you played? Originally posted by Mashable.

By Charlie White, Mashable
March 7, 2011 9:43 a.m. EST | Filed under: Social Media

(Mashable) — Rovio CEO Mikael Hed says the immensely popular “Angry Birds” game is coming to Facebook next month with “completely new aspects to it that just haven’t been experienced in any other platform.”

According to “All Facebook,” Hed used the word “collaborative” to describe aspects of the game, adding that “the pigs will have a more prominent role.”

Take a look at the “Angry Birds” page on Facebook, and you’ll see that something is up. If you “like” the page, Rovio promises to keep you posted on all the latest news about the upcoming “Angry Birds” migration to Facebook.

Other game developers must be envious of the meteoric rise of “Angry Birds.” First it starts out as an iPhone game, then it’s ported to Android, Palm and Nokia, then suddenly there are multiple versions of the game, and it’s showing up on PCs, PSP/PS3, Windows 7 Phone, there’s a movie tie-in, an animated series, and there’s even a 3D version in the works. And next month we’ll be playing it on the largest social network in the world.

Please tell us in the comments how you think “Angry Birds” will do on Facebook, and what you think that collaborative aspect of the game might be.

Charlie Sheen Sets New Guinness World Record for Twitter

3 Mar
Well since everyone else is talking about it…
Originally posted by Mashable.

Disney Acquires Social Network For Kids Togetherville

1 Mar

Do you have kids that use Togetherville? Originally posted by TechCrunch.

Leena Rao Feb 23, 2011

Disney has just acquired Togetherville, a social network for kids 10 years of age or younger, we’ve confirmed with the company. Terms of the acquisition are not being disclosed at the moment.

Togetherville, which exited beta last year, mimics the experience of adult social networking sites, i.e. Facebook but in an age-appropriate and parent-monitored environment. Togetherville promises a safer, more secure environment, where parents can moderate who their children are connecting with. Parents approve each of their child’s friends, and can also connect with other parents using Facebook’s social graph.

Parents can easily interact with their kids in Togetherville, while kids have their very own social community and login to engage with friends, play games, watch videos, and create art. Children create “neighborhoods” from Facebook friends, and can connect through School Communities, which allows parents and kids connect with school friends without requiring the parents to be connected via Facebook.

We were tipped off on the acquisition by a reader. The site’s terms of service, it states: “Welcome to the Internet sites of the Walt Disney Internet Group (“WDIG”). “WDIG Sites” include Disney.com, ABCNEWS.com, ABC.com, ESPN.com, DisneyShopping.com, Go.com, Movies.com, FamilyFun.com, and other Internet sites on which these terms of use are posted.” Another clue is CEO and founder Mandeep Dhillon’s LinkedIn profile, which now states he is “Vice President, Togetherville at The Walt Disney Company.”