How to recover from a social media PR disaster

19 Sep
I love this story written by Zachary Sniderman– it talks about PR disasters via social media. Most of us have been there in some form or another.

I too have suffered that “can I take it back?” moment in a previous job. I was young and dumb and forgot that an email is forever and once it is out it is OUT. I unknowingly sent an email complaining about a customer TO THE CUSTOMER. Not cool, definitely not cool… It wasn’t laced with profanities or anything like that, but it was not professional to complain about a customer, and it was extremely unprofessional to send them the email.

I felt sick the second I realized what I had done, I was racking my brain on how I could get the email back somehow…I would have given my left rib to hack into their account and delete the email. Instead I decided to own up to my mistake and apologize for being inconsiderate and unprofessional. The best part was the customer was totally cool about it; they accepted my apology and moved on.

While it was no Kenneth Cole Twitter slip up (seen below, via Mashable) – it was a mistake that could have reflected poorly on my company at the time.


The best advice in this article is this:

“Even harder is owning up to your mistakes. Rather than try to argue to your audience that the mistake wasn’t so bad or that you’re actually in the right, the best course is often humility.”

I agree! You can read more about other mishaps and slip ups here.

Natalie Monroe
Burgie MediaFusion

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: