Learn by asking

22 Aug

At BMF, we like to review analytics, return on investment and statistics.  We like to track engagement and see how our clients compare with others in their industry.  We work with them to see how their website ranks, how they can get more “likes” on facebook, what makes someone retreat and even how different tradeshows drive new business development.

Last month I took a moment to sit down and think about this business of marketing.  It is all about people.  Knowing them, learning from them—then adapting and changing to their wants, needs and communication preferences!

So, with this knowledge, I would ask each of you the following questions:

  1. When was the last time you asked your clients how they preferred to be communicated to?
  2. What was the last marketing campaign you responded to?
  3. How do you prefer to be communicated to?

Taking time to review, analyze and adapt can be the most important time you take for your marketing.  As we enter the age of instant messaging and immediate response taking time to listen and learn is proving to be a powerful sales tool.

When was the last time you took the time to listen?

Barb Burgie
o: 800.713.0445
c: 614.560.6896
f: 888.390.0425

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