A tip we give to almost every client: get with social media! A simple way to do this is to create a Company page on Facebook (one that you, ahem, continually update!). We broke down the steps to make it quick and painless for you:
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Taylor Johnson
Burgie MediaFusion
o: 800.713.0445
c: 419.302.3786
f: 888.390.0425
Burgie MediaFusion Blog 
Very nice, concise guide, guys!
As an added bonus, we encourage clients to grab their page’s “vanity url”!
Visit http://www.facebook.com/username/ – you can pick any name you want for your page instead of “facebook.com/?ref=logo/pages/Columbus/3124234blahblah
Much easier to use in promos, ads, short urls, etc!
Great tip, James!